Challenge
The main challenge was how to represent BK "Gorna Banya" as a whole while preserving the character of each of the four individual brands. The solution: the pages follow the company's overall brand styling, but each sub-brand has its own branded page using its specific graphic elements — even the logo and navigation color change when the user enters them. The result is a website that communicates the company's long-standing traditions and its care for the water source and the product, while also speaking to a younger, contemporary audience.
